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The Oatberry Story


Hello there!

I’m Darren. Together with my wife, I founded Oatberry in the year 2015. We are both professionals, sportspersons, foodies, and parents to two precious young children.

I have always suffered from multiple allergies, including food allergies. Because of the genetics, my children have also inherited some of these allergies. This makes us unwell. I recall many times in my childhood, as well as adulthood when I had to opt out of family gatherings or social events and stay home because my allergies were flaring up. Just before I turned 40, I decided that I needed to find real, sustainable solutions for myself. I committed to embarking on a journey in search of nutritious allergy-friendly foods that I could safely eat on a daily basis, that would take the pain and guesswork out of my meal planning. One criterion was that the food had to be delicious too- such that even my toddler would be asking for more! Having grown up on breakfast cereals, I naturally started looking in the supermarkets for cereals that were free from common allergens such as milk, soy, peanuts and eggs, and at that time, to my dismay, I found that they were few and far between. I would skim through food labels and discovered that most supermarket cereal products were laden with unnecessary amounts of additives, preservatives and high levels of sodium and refined sugar.

My frustration quickly turned into determination. My wife and I decided to take things into our own hands and experimented with granola recipes in our own kitchen. With the feedback from family and friends, we continued tweaking our recipes to achieve the perfect sweetness levels and the desired crunch that we were seeking. When friends started requesting for us to supply larger batches for events or as gifts, we were pleasantly surprised, but spurred on to take our little home project to the next level. We then engaged the help of The Food Innovation & Resource Centre (FIRC) - a joint collaboration between Singapore Polytechnic and SPRING Singapore. Their recognised expertise in food innovation and nutrition helped us with perfecting our formulas, conducting shelf life evaluations and nutritional analyses and recommending packaging options. Our products finally entered the local market in 2017, and we have just opened a first-of-its-kind Oatberry Granola Kitchen where we serve walk-in customers freshly baked granola and oat-based offerings, as well as fulfil food delivery orders from Grab Food, Food Panda, Deliveroo and Oddle.

Today, I can proudly say that our 6 year old and 3 year old are avid fans of our granola. They are among the first to try each new product coming out of our bakery, and give us honest feedback only a child can! Likewise, we treasure valuable feedback and conversations with customers, which only serves to help us improve and make our products even better. We are grateful for our customers, our valued partners, whom we are sure, like us, have high expectations of their food - to be clean, honest and nutritious, yet undeniably delicious!

We sincerely hope that you enjoy our products and that Oatberry can help you to start your day right, every day!

Wishing you God’s blessings for great health and a life of gracious goodness!

Darren